SEO services unlock the inner workings of the world's most popular online search tool, the search engine. Seo Basement devises SEO strategies based on a solid understanding of how search engines rank the web's billions of web pages. SEO services works on several levels and in some cases making the appropriate decisions for design and re-development. The planning and strategy of manoeuvring a website though the search engines and implementing proven strategies that include a relevant and authoritative inbound linking campaign from relevant content sites that enhance a web sites orgranic (natural) positioning. SEO services generally require a long term approach and will ultimately give you the largest return on your investment. Once your site is well optimized and is ranking high in the most popular search engines, you will draw hundreds or thousands of people to your site for free.
Search Engines are the most effective way to get your website noticed by potential customers. Search Engine Optimization is a science that analyze search engine algorithms and a human visitor behaviour at the same time to put your website into top rankings on major search engines like Google, MSN, and Yahoo. Search engine optimization has become a mandatory tool for every online business today. The concept of internet marketing and Seo services is still in its nascent stage in India, but is catching up randomly. Search engines see each link as a "referral", a "vote of confidence" about your web site.
Link building is the best method for ranking high for your SEO keyword phrases. You need SEO links from quality relevant websites that will bring you targetted traffic and help build your website's link popularity. Links to your website are how your company website will continue to be found and indexed, and plays an important role in how your company site is ranked within the search Engines' natural rankings .
Optimization involves some subtlety. Optimizing your web site for improved search engine rankings on specific, highly-targeted keyword phrases is the most effective way to improve your traffic. The best search engines are designed to find sites that provide users with the information they seek, rather than just promoting sites that spend the money to advertise.
Thursday 19 February 2009
SEO Offsite
You just spent 2000 dollars out of your pocket for a top notch web designer to put all of the bells and whistles on it to make it stand out grab the attention of any visitor that happens to surf on by your website. You are ready to start pulling in the big bucks and you also hired a small staff to help you out with the projected order you intend to process. You have also taken the time to make sure your webmaster makes your site very search engine friendly. Now that all of the foundational work has been completed, you are ready for the final phase of the development of your website and that is hiring a link builder.
Link building is the bread-and-butter of any expert search engine placements campaign. To know whether any SEO has the expertise to get your website ranked on the first page of the major search engines you must get to know whether he has a grasp on link building or not. The first thing you would ask before hiring someone is to ask him whether he has a portfolio of websites that he has gotten first page rankings for. If the supplies you with a good portfolio of tough keywords that he has gotten ranked very well with the website owners contact information then you know he is not scared to let you talk to his other clients about the work that he does. On the other hand, if he rambles on for hours about how good he is then he probably isn't that great at what he does.
After you have contacted the clients on his list and gotten rave reviews about his service you would then ask him to give you his basic strategy on how he plans to implement his expertise at getting links for your website. Will he get you links from directories, social bookmarking websites, blog posts, signatures or article directories? The great seo's probably use an eclectic approach with links from each of these types of sites. A good search engine specialist will also give you a weekly report so that you can check up on his work often. This way you will know that he is working hard on your site and not selecting off three weeks out of every month and as you start to build your business relationship with your online marketer you will start to give him some extra perks like bonuses and holidays off. This is a great way to keep him or her happy as a link builder is the life line to whether your business fails or succeeds online, so you don't want to take any chance switching link specialists if you already have one that is giving you great results. Don't get greedy here folks
Link building is the bread-and-butter of any expert search engine placements campaign. To know whether any SEO has the expertise to get your website ranked on the first page of the major search engines you must get to know whether he has a grasp on link building or not. The first thing you would ask before hiring someone is to ask him whether he has a portfolio of websites that he has gotten first page rankings for. If the supplies you with a good portfolio of tough keywords that he has gotten ranked very well with the website owners contact information then you know he is not scared to let you talk to his other clients about the work that he does. On the other hand, if he rambles on for hours about how good he is then he probably isn't that great at what he does.
After you have contacted the clients on his list and gotten rave reviews about his service you would then ask him to give you his basic strategy on how he plans to implement his expertise at getting links for your website. Will he get you links from directories, social bookmarking websites, blog posts, signatures or article directories? The great seo's probably use an eclectic approach with links from each of these types of sites. A good search engine specialist will also give you a weekly report so that you can check up on his work often. This way you will know that he is working hard on your site and not selecting off three weeks out of every month and as you start to build your business relationship with your online marketer you will start to give him some extra perks like bonuses and holidays off. This is a great way to keep him or her happy as a link builder is the life line to whether your business fails or succeeds online, so you don't want to take any chance switching link specialists if you already have one that is giving you great results. Don't get greedy here folks
SEO Services
SEO services unlock the inner workings of the world's most popular online search tool, the search engine. Seo Basement devises SEO strategies based on a solid understanding of how search engines rank the web's billions of web pages. SEO services works on several levels and in some cases making the appropriate decisions for design and re-development. The planning and strategy of manoeuvring a website though the search engines and implementing proven strategies that include a relevant and authoritative inbound linking campaign from relevant content sites that enhance a web sites orgranic (natural) positioning. SEO services generally require a long term approach and will ultimately give you the largest return on your investment. Once your site is well optimized and is ranking high in the most popular search engines, you will draw hundreds or thousands of people to your site for free.
Search Engines are the most effective way to get your website noticed by potential customers. Search Engine Optimization is a science that analyze search engine algorithms and a human visitor behaviour at the same time to put your website into top rankings on major search engines like Google, MSN, and Yahoo. Search engine optimization has become a mandatory tool for every online business today. The concept of internet marketing and Seo services is still in its nascent stage in India, but is catching up randomly. Search engines see each link as a "referral", a "vote of confidence" about your web site.
Link building is the best method for ranking high for your SEO keyword phrases. You need SEO links from quality relevant websites that will bring you targetted traffic and help build your website's link popularity. Links to your website are how your company website will continue to be found and indexed, and plays an important role in how your company site is ranked within the search Engines' natural rankings .
Optimization involves some subtlety. Optimizing your web site for improved search engine rankings on specific, highly-targeted keyword phrases is the most effective way to improve your traffic. The best search engines are designed to find sites that provide users with the information they seek, rather than just promoting sites that spend the money to advertise.
Search Engines are the most effective way to get your website noticed by potential customers. Search Engine Optimization is a science that analyze search engine algorithms and a human visitor behaviour at the same time to put your website into top rankings on major search engines like Google, MSN, and Yahoo. Search engine optimization has become a mandatory tool for every online business today. The concept of internet marketing and Seo services is still in its nascent stage in India, but is catching up randomly. Search engines see each link as a "referral", a "vote of confidence" about your web site.
Link building is the best method for ranking high for your SEO keyword phrases. You need SEO links from quality relevant websites that will bring you targetted traffic and help build your website's link popularity. Links to your website are how your company website will continue to be found and indexed, and plays an important role in how your company site is ranked within the search Engines' natural rankings .
Optimization involves some subtlety. Optimizing your web site for improved search engine rankings on specific, highly-targeted keyword phrases is the most effective way to improve your traffic. The best search engines are designed to find sites that provide users with the information they seek, rather than just promoting sites that spend the money to advertise.
Ranking Highly On Google
Writing quality original content is only part of getting the articles you write to rank high in Google search results. As an article marketer there are a few other things you can do beyond original content that will help your article rank higher.
Good use of keywords. The thing to remember here is more is not always better. You must write to your audience not to search engines. This means to use keywords and keyword phrases as part of your article but be careful not to overuse them. Keywords should always make sense to the reader.
Publish your article to a highly respected article submission site. There are two main article submission sites that draw a lot of traffic and are widely accepted in the article marketing arena. The two sites are EzineArticles and GoArticles.
Submit your article to a series of social bookmarking sites. A social bookmarking site is a way for internet users to organize websites or bookmarks they like. This is the new way to bookmark a website. Here are a few social bookmarking sites I like; delicious, digg and socialmarker.
Link to your article from several blogs.
Most of this work will have to be done manually. Search engines detest automated software and if you become too automated with your article writing i.e. using article spinning software or if you heavily use software to submit to your bookmarking sites Google will know. The best advice is to research your article topic so you have good quality content to write. This means no spinning, no PLR articles (PLR, Private Label Rights), and no copying anyone else's work. Publish your article to an article submission site. Be sure its original content. Next manually submit to your social bookmarking sites. This takes time but you are trying to rank on the first page of Google. Finally, link from your blogs. Remember, always original and manual is better than automatic
Good use of keywords. The thing to remember here is more is not always better. You must write to your audience not to search engines. This means to use keywords and keyword phrases as part of your article but be careful not to overuse them. Keywords should always make sense to the reader.
Publish your article to a highly respected article submission site. There are two main article submission sites that draw a lot of traffic and are widely accepted in the article marketing arena. The two sites are EzineArticles and GoArticles.
Submit your article to a series of social bookmarking sites. A social bookmarking site is a way for internet users to organize websites or bookmarks they like. This is the new way to bookmark a website. Here are a few social bookmarking sites I like; delicious, digg and socialmarker.
Link to your article from several blogs.
Most of this work will have to be done manually. Search engines detest automated software and if you become too automated with your article writing i.e. using article spinning software or if you heavily use software to submit to your bookmarking sites Google will know. The best advice is to research your article topic so you have good quality content to write. This means no spinning, no PLR articles (PLR, Private Label Rights), and no copying anyone else's work. Publish your article to an article submission site. Be sure its original content. Next manually submit to your social bookmarking sites. This takes time but you are trying to rank on the first page of Google. Finally, link from your blogs. Remember, always original and manual is better than automatic
Choosing the right SEO company
Chances are if you went to buy a car or even stationary for your business you would have a good idea what you wanted, what was good quality and what good value was for money. This is not always true when trying to hire a SEO company or someone to do your internet marketing. One of the reasons for this, is that the service you considering are buying is not . You can hold it, touch it or even measure the time put in, because one company can often do more in less time if they are more qualified.
Just the way the process works makes search engine optimization difficult to capture in terms of a rate per hour. It is very possible to get one site to link to your site which can deliver fantastic improvement in search engine rankings, which may only take 10 minutes of work, or spend weeks and weeks link building to get only a small improvement in SEO, such is the process of link value. So this makes it difficult to quantify what exactly is your chosen SEO company doing for you.
The first thing you need to do is a bit of research to understand some basic principles that SEO Companies should explain when you talk to them for the first time. You can decide if they are pulling a line, or actually being very fair with their reasons why it will cost so much and why it may take longer for results than you think. There are a few online SEO tutorials out there and will not take much finding. Just 10 minutes here and there will give you enough basics, just to understand more the challenges a professional SEO company has. It is more than administration work.
All professionals should be looking at search engine mastery in their field, but that does mean they will expect to be paid what their worth, which compared to adverts in high volume sales magazines or newspapers can still be one of the cheapest form of marketing out there. So how do you choose which SEO company to work with once you have done a bit of tutorial research?
You should always employ a SEO Company on what they achieve; irrelevant of the time it took to achieve it. After all you want traffic to your website, which is what you are really buying. A professional SEO company will have a network of sites that can link to your, will never use black hat techniques and at first will probably work on your site for a time well beyond what you are paying them. But when results step in, you may find that it takes much less work to get your results. But now you have the income.
So the first question you ask is what results have you achieve for previous clients? Ask then where the starting point was for positions on search engines and then ask where they are now and what sort of realistic time did it take? If they ask for a 12 month contract, then consider asking for a 3 month target, a 6 month target and then the time you would expect to see your desired position, bearing in mind that the further up the rankings you get, the harder and slower it becomes to advance.
Beware of easy to get search terms that they proudly say they have achieved. Use you basic new knowledge to know that this search was hard to get and must have been done by a professional, but this search term, anyone could have delivered. Just follow these rules and you are most of the way there to a long professional relationship with the right SEO Company.
Just the way the process works makes search engine optimization difficult to capture in terms of a rate per hour. It is very possible to get one site to link to your site which can deliver fantastic improvement in search engine rankings, which may only take 10 minutes of work, or spend weeks and weeks link building to get only a small improvement in SEO, such is the process of link value. So this makes it difficult to quantify what exactly is your chosen SEO company doing for you.
The first thing you need to do is a bit of research to understand some basic principles that SEO Companies should explain when you talk to them for the first time. You can decide if they are pulling a line, or actually being very fair with their reasons why it will cost so much and why it may take longer for results than you think. There are a few online SEO tutorials out there and will not take much finding. Just 10 minutes here and there will give you enough basics, just to understand more the challenges a professional SEO company has. It is more than administration work.
All professionals should be looking at search engine mastery in their field, but that does mean they will expect to be paid what their worth, which compared to adverts in high volume sales magazines or newspapers can still be one of the cheapest form of marketing out there. So how do you choose which SEO company to work with once you have done a bit of tutorial research?
You should always employ a SEO Company on what they achieve; irrelevant of the time it took to achieve it. After all you want traffic to your website, which is what you are really buying. A professional SEO company will have a network of sites that can link to your, will never use black hat techniques and at first will probably work on your site for a time well beyond what you are paying them. But when results step in, you may find that it takes much less work to get your results. But now you have the income.
So the first question you ask is what results have you achieve for previous clients? Ask then where the starting point was for positions on search engines and then ask where they are now and what sort of realistic time did it take? If they ask for a 12 month contract, then consider asking for a 3 month target, a 6 month target and then the time you would expect to see your desired position, bearing in mind that the further up the rankings you get, the harder and slower it becomes to advance.
Beware of easy to get search terms that they proudly say they have achieved. Use you basic new knowledge to know that this search was hard to get and must have been done by a professional, but this search term, anyone could have delivered. Just follow these rules and you are most of the way there to a long professional relationship with the right SEO Company.
SEO Training Programms
There are many reasons to become a professional SEO, but the chances are if you are looking at this page you have already made up your mind. If you know what you want but aren't sure how to get there, then here is a guide to professional SEO training options.
1) SEO Books
There are no necessary qualifications for becoming an SEO, which is why more and more people are choosing to teach themselves. This is an attractive option for those who can't afford the initial finds for a dedicated course. SEO books can teach you many of the basics of SEO, including the SEO terminology, day-by-day SEO training programs, how to get started optimising your own website, and where to look for further information. However, the problem with SEO books is that they don't give you a hands on approach to SEO learning - not to mention the fact that you have to force yourself to sit down and read!
2) Trial and Error / Experience
Many online professionals get into SEO as a matter of chance, through trial and error over a number of years. The truth is that there are differing opinions as to the best optimisation methods, so getting out there and discovering what works for you is a great way to learn. However, this may be best for those who already have another online career and are not looking to make SEO their main source of income.
3) SEO Training Programs
Whilst there is no recognised qualification for becoming an SEO, it can be useful to look at professional SEO training courses. There are many of these around, so you will have to take your time weighing out the pros and cons of each one. You might not think you need to pay for professional SEO training courses at all, but think of it this way - do you really want to spend hours and hours trying to teach yourself at the risk of missing what's really important?
There are many successful SEO professionals who have started from the bottom and taught themselves along the way. How you get started in SEO will depend completely upon the way you learn best. However, if you are seriously considering SEO as a career then why not put all of your effort into getting up and running as fast as possible? There are many online SEO training programs and materials out there to help you do this.
1) SEO Books
There are no necessary qualifications for becoming an SEO, which is why more and more people are choosing to teach themselves. This is an attractive option for those who can't afford the initial finds for a dedicated course. SEO books can teach you many of the basics of SEO, including the SEO terminology, day-by-day SEO training programs, how to get started optimising your own website, and where to look for further information. However, the problem with SEO books is that they don't give you a hands on approach to SEO learning - not to mention the fact that you have to force yourself to sit down and read!
2) Trial and Error / Experience
Many online professionals get into SEO as a matter of chance, through trial and error over a number of years. The truth is that there are differing opinions as to the best optimisation methods, so getting out there and discovering what works for you is a great way to learn. However, this may be best for those who already have another online career and are not looking to make SEO their main source of income.
3) SEO Training Programs
Whilst there is no recognised qualification for becoming an SEO, it can be useful to look at professional SEO training courses. There are many of these around, so you will have to take your time weighing out the pros and cons of each one. You might not think you need to pay for professional SEO training courses at all, but think of it this way - do you really want to spend hours and hours trying to teach yourself at the risk of missing what's really important?
There are many successful SEO professionals who have started from the bottom and taught themselves along the way. How you get started in SEO will depend completely upon the way you learn best. However, if you are seriously considering SEO as a career then why not put all of your effort into getting up and running as fast as possible? There are many online SEO training programs and materials out there to help you do this.
Attend an SEO Training Course.
Having recently had a new website built for my husbands Electrical business we felt sure that the business would roll in. We invested on quite a high spec website instead on going for a cheaper one. No one ever discussed SEO and the fact that it was essential so we learned the hard way. I called several SEO companies and was given a vast array of prices and options which quite frankly shocked me. The cost was more than the website. We ended up going for a flat 1000 rate and was promised the earth. It didnt happen and I am not sure what we got for our money but certainly no regular updates or even contact once the money was handed over. I was advised through a contact who had a recruitment website to attend a 1 day SEO course which at 350 a day seemed a great deal. It took place in Northampton and was run by ianson internet marketing. I learnt a great deal and never realised that it really is quite straightforward. It was fantastic value for money and has managed to get us in the top 10 listings for certain key words on google which we have seen a positive difference in enquiries. I can absolutely recommend doing it yourself.
Is your Website SEO Friendly
When you look at websites in general it really is surprising just how many websites are not geared up to be good buddies with the search engines. Having a website that is search engine friendly is crucial for being found when people search the internet and ultimately for getting that all important visitor to your site. So, how do you know if your site is the search engines friend? Here are just a few things to consider:
Flash - If you have a Flash website then you could really be hindering your chances of appearing in the search engines. Flash sites may look amazing but what is the point of having an amazing looking website if no one can find it? Because of the way Flash works, the search engines can have trouble indexing the content and so may ignore your site completely.
Site Map - Does your site have a Site Map? If it doesn't then you need to consider getting one now. Having a site map will allow the search engines to easily access all of the pages within your site.
Keywords in your Page Titles - If your keywords are not included in your Page Titles, the search engines are going to have difficulty finding your pages. The page titles are used in much the same way as the index of a book. If your keywords are not there when the search is performed, your pages are not going to count.
Keywords in your Content - Are you focusing the content of your web pages around your keywords? Search engines index the content of your pages too so including your keywords is a must.
Having a search engine friendly site is going to have a dramatic effect on just how much business you receive via the internet so you really need to get it right
Flash - If you have a Flash website then you could really be hindering your chances of appearing in the search engines. Flash sites may look amazing but what is the point of having an amazing looking website if no one can find it? Because of the way Flash works, the search engines can have trouble indexing the content and so may ignore your site completely.
Site Map - Does your site have a Site Map? If it doesn't then you need to consider getting one now. Having a site map will allow the search engines to easily access all of the pages within your site.
Keywords in your Page Titles - If your keywords are not included in your Page Titles, the search engines are going to have difficulty finding your pages. The page titles are used in much the same way as the index of a book. If your keywords are not there when the search is performed, your pages are not going to count.
Keywords in your Content - Are you focusing the content of your web pages around your keywords? Search engines index the content of your pages too so including your keywords is a must.
Having a search engine friendly site is going to have a dramatic effect on just how much business you receive via the internet so you really need to get it right
SEO on a small budget
If you are thinking about an SEO marketing plan for your business you are probably thinking that it requires a large investment of a lot of hard work and a lot of money. However, this does not need to be the case and you should not let this hold you back. You can employ an SEO Company to do your SEO for you but in actuality you can easily do it yourself and cut out the costs involved in employing an SEO Company.
Investing the time to make sure that your website is optimized and that it can be found by the search engines, is a very worthwhile exercise. If it is done in the right way it will bring you in a stream of never ending enquiries and new visitors to your site. Once you have got these people arriving at your site, all you then have to do is convert them into customers.
There is a range of easy and free SEO techniques you can employ to optimize your site yourself including:-
On-site keyword use - include your keywords in the title, meta data and content of each web page.
Article submission - submit an article relevant to your line of business to appropriate article directories, most of which are free. Include links back to your site.
Directory submission - submitting your company details to free online business directories again including a link back to your site.
These are just a couple of ideas to get you started. It will cost you nothing to put these in place and will give your SEO a good, solid start
Investing the time to make sure that your website is optimized and that it can be found by the search engines, is a very worthwhile exercise. If it is done in the right way it will bring you in a stream of never ending enquiries and new visitors to your site. Once you have got these people arriving at your site, all you then have to do is convert them into customers.
There is a range of easy and free SEO techniques you can employ to optimize your site yourself including:-
On-site keyword use - include your keywords in the title, meta data and content of each web page.
Article submission - submit an article relevant to your line of business to appropriate article directories, most of which are free. Include links back to your site.
Directory submission - submitting your company details to free online business directories again including a link back to your site.
These are just a couple of ideas to get you started. It will cost you nothing to put these in place and will give your SEO a good, solid start
SEO Online Marketing
If you are new to Internet marketing, you may have some questions about the difference among search engine optimization and search engine marketing. These core marketing subjects are very different but share a number of similarities as well.
Search engine optimization (SEO) and search engine marketing are similar in many ways. Each online marketing discipline requires a strong understanding of purpose and functionality. The practice of SEO requires a basic knowledge of search engines and how they work at their core. Search engine marketing requires an understanding of online marketing and advertising.
From the outside, both internet marketing methods appear to be very complex. The truth however, is that SEO and SEM are simple to understand. Implementation of best practices is what makes success such a challenge. Search engine optimization is essentially the techniques you use to rank well on major search engines is a direct result of your understanding and application of proven techniques in the area of SEO.
Search engine marketing is the practice of online advertising via major search engines. Even though Google is the largest and most well know, there are literally hundreds of smaller ad networks. Each network functions in much the same way. Advertisers place online ads throughout the network and when a browser clicks, you pay a fee. This is true regardless of conversion.
Search engine optimization is different from search engine marketing in many ways. SEO is defined as the organic result that shows up in search engine results pages after a user generates a query. Techniques associated with SEO are broken down into on-page optimization and off page-optimization. These techniques have their own nuances but are independent of one another.
The result is that search engine optimization drives organic traffic to your website or blog. That is to say that after users complete searches on major search engines like Yahoo! or Google that the results list comes from each search engine determining the best result. When users click on these results the advertisers owes nothing. Organic search is usually referred to as free traffic for this very reason.
Search engine marketing is different than SEO because with SEM you pay only when users take a specific action. Unlike traditional advertising you do not pay for an ad to simply appear. Rather, you pay when a browser clicks on your ad. Your advertising costs are related to a number of factors including keyword competitiveness and ad placement.
Online marketing is based on a good understanding of SEO and SEM best practices. These internet marketing subject areas are common among today's marketing professionals but rarely do you find the level of expertise needed for success. Learn more about these subject ares with some research and be sure to subscribe to an SEO newsletter or blog. As you gain more knowledge implement new techniques and improve your rankings.
Search engine optimization (SEO) and search engine marketing are similar in many ways. Each online marketing discipline requires a strong understanding of purpose and functionality. The practice of SEO requires a basic knowledge of search engines and how they work at their core. Search engine marketing requires an understanding of online marketing and advertising.
From the outside, both internet marketing methods appear to be very complex. The truth however, is that SEO and SEM are simple to understand. Implementation of best practices is what makes success such a challenge. Search engine optimization is essentially the techniques you use to rank well on major search engines is a direct result of your understanding and application of proven techniques in the area of SEO.
Search engine marketing is the practice of online advertising via major search engines. Even though Google is the largest and most well know, there are literally hundreds of smaller ad networks. Each network functions in much the same way. Advertisers place online ads throughout the network and when a browser clicks, you pay a fee. This is true regardless of conversion.
Search engine optimization is different from search engine marketing in many ways. SEO is defined as the organic result that shows up in search engine results pages after a user generates a query. Techniques associated with SEO are broken down into on-page optimization and off page-optimization. These techniques have their own nuances but are independent of one another.
The result is that search engine optimization drives organic traffic to your website or blog. That is to say that after users complete searches on major search engines like Yahoo! or Google that the results list comes from each search engine determining the best result. When users click on these results the advertisers owes nothing. Organic search is usually referred to as free traffic for this very reason.
Search engine marketing is different than SEO because with SEM you pay only when users take a specific action. Unlike traditional advertising you do not pay for an ad to simply appear. Rather, you pay when a browser clicks on your ad. Your advertising costs are related to a number of factors including keyword competitiveness and ad placement.
Online marketing is based on a good understanding of SEO and SEM best practices. These internet marketing subject areas are common among today's marketing professionals but rarely do you find the level of expertise needed for success. Learn more about these subject ares with some research and be sure to subscribe to an SEO newsletter or blog. As you gain more knowledge implement new techniques and improve your rankings.
SEO and Marketing
Many people today start an online business with such great excitement and enthusiasm only to give up a few weeks later. This can be due to them not being provided with an internet marketing training guide or that they were unaware that they had to even market their business.Some assume that when they are provided with a website the targeted visitors will automatically find their site without them having to do any internet marketing at all. The many misleading advertisements one sees online probably created this misconception.Think for a moment about starting an ordinary business in town or at home. Your customers do not just flock through the door the minute you open the business. You would have had to let as many people as possible, who are looking for what you have to offer, know that you have opened a business.So how do you attract customers? Firstly, you would draw up a marketing plan of action which could include for example a newspaper or mailing campaign, using word of mouth advertising or radio advertising, placing a sign on your car and putting up posters or handing out flyers and business cards.It is just the same for marketing a business on the internet. When your website is up and running then you need to put a plan together and start marketing it online to attract as many targeted visitors as possible. Rather like attracting bees to a honey pot.Marketing a business online can be done in many different ways. The more time and effort you commit to your internet business the quicker it will grow. It does take time to get established on the internet but the growth period is an exciting time.You would need to put together an online marketing plan, where ideally you would select two or three internet marketing methods to focus on. Internet marketing is not difficult it just takes commitment and focused consistent work.You will turn your website into a honey pot by building back-links to your site. A back-link is a link on another website pointing to your site.Basically the internet is a whole bunch of links all pointing to different sites and your aim is to constantly and consistently increase the number of links pointing to your site.Building back-links can be done in a number of ways. Once you have chosen your keywords and optimized your website for the search engines, you can use internet marketing methods such as article marketing, forum posting, social bookmaking, 3-way linking, commenting on blog posts and submitting your site to the web directories to create links pointing to your website.As the search engines find more links that point back to your site, the higher up in their search results your site will appear. When you are just getting started and have only a few back-links pointing to your site, your site may not even appear in the first 50 pages of the search engine results.However, as you build more back-links, your site will start working its way up the rankings, until one day you find you are the first page of Google for your chosen keyword. As a result of this your online business website will start receiving lots of targeted traffic and best of all it is free.Be sure to keep your website fresh and up-to-date by continually adding new and unique content. The search engines thrive on finding unique content to index.
What is SEO
The Internet age has spawned a phenomenon of new terms, new jobs, and new career paths. The growth of the Worldwide Web is creating a new realm, where new types of internet-savvy folks engage in careers that require the skills of an intrepid explorer, searching for new worlds to discover. For more details go to www.search-engine-premiere.com Among these new tasks are those that require the faster, more strategic placement or positioning of company adverts, documents, products or issues, in order for these entities to have the most maximum level of exposure in the web.Exposure could mean a lot for different firms, organizations or groups seeking a wider venue to make their views heard, accepted, and patronized. The main term used for this web-positioning method is the seo, or the Search Engine Optimization.Search Engine Optimization is the terminology used to define, or describe the action of gaining a better position within a search engine or internet directory system based upon a selected key word or a group of key words. With well over 4 billion documents already on the internet, the prominent search engines are all flaunting that they can locate most of them and show you a link from within their systems, and each of the search engines or directory providers have different guidelines by which a listing within their system is accomplished.As web-updated consumers, we are constantly on the lookout for sites that address our specific interests, goals, or products at a specified time and day. Most of us do not always know the URL (Universal Resource Locator) for all the types of businesses that can fulfill that interest, so we use a search engine or directory service to find them for us.Once I write those key words, I am, hopefully, going to get back a list of the restaurants within the greater Pasadena area, and I indeed got well over 500 or so choices too. For more details go to www.sitemap-makers.com What makes it more helpful is that I could find those assorted choices in the local phonebook listings. However, if I wish to make my list of choices much shorter, I would type in, or enter a new search maybe like: "jazz bar Pasadena ca".Once the search engine has done its job, then I probably will get a shorter list with these new, more precise characteristics. However, the list created will be made in an order that is determined by the search engine. The first one may or may not be starting with the letter A or a number like the one on the phone directory.From the bar and restaurant viewpoint, if they could be in the top 10 or 20 and get a lot of "hits" or visits by web users, they will have a chance of being seen by the searcher. This is what Search Engine Optimization is all about: gaining a position as close to #1 as possible and then staying there on top, and to achieve maximum exposure.For those who own businesses, then the primary name of the game is profits. Revenue of course, comes from people who spend their incomes with you. The more people spend their money with you, the richer and more successful you become.
SEO and Internet Marketing
This article will examine some subtle ways business owners may already be marketing their business on the Internet. Do you have a website for your business? Business owners who answer yes to this question are already marketing their products or services online just by virtue of the fact that they have a website online. For more details go to www.impacts-audio.com .Having a live website means there is the potential for curious Internet users to access your website.You may not be actively promoting your website but you may still find that your website generates interest in your products despite the lack of promotional endeavors; this is a form of passive marketing. Do you participate in message boards and include a link to your website in your signature? Again business owners who answer yes to this question are already marketing their website online. Savvy business owners realize the importance of participation in industry related message boards to create an interest in their products and services, establish themselves as knowledgeable about the industry and offer a link to their own website even if it is in the signature line of their posts. However, even business owners who do not realize this may already be inadvertently enjoying the benefits of Internet marketing which result from message board participation just by doing something they enjoy and may be doing as a form of leisure activity. Do you include keywords which are relevant to your business in the content of your website? Business owners who answer yes to this question are also already marketing on the Internet by optimizing their website for these keywords.These search engine optimization (SEO) affects the websites whether or not they were even aware of the concept of keyword density and how it can help to SEO a website. Business owners will likely use certain words often depending on the type of products and services they offer just because it is natural and logical to do so. This tendency, however, can result in search engines boosting your website rankings for these particular keywords. The concept of SEO is much more involved and complex than simply using keywords frequently but business owners can gain some benefit just by naturally applying relevant keywords to their website. Do you solicit feedback from your customers online? This is yet another example of how business owners may be accidentally marketing their business on the Internet. For more information logon to www.sell-using-the-web.com Most business owners realize the importance of soliciting feedback from customers for business purposes and business owners who offer products online might solicit feedback in the form of online surveys. Although the business owners may be doing this simply for a business purpose the fact that it is done online makes it fall into the category of Internet marketing. We have already discussed several ways in which business owners may already be marketing online but what about
SEO Blogging
Refreshing and latest content:Blogs usually contain content relating to the present state and also stuff that is fresh and good to be read, apart from the stale information that has been repeated by every other site. This kindles an interest in the readers to come back to your blog and keep them updated of whatever you write. This helps in getting more traffic to your site, thereby helping in optimizing your site.Planned writing and proper content categorization:When blogs are written on specific themes and categorized based on the topics, it makes it much easier for the search engines to spot your blog content easily, as they understand your blog much better when categorized properly.Easy URL structure of blogs:Usually blogs have simple URL structures. This helps the search engines to track the blogs easily, thereby conveying the message in your blogs to many other readers out there.Deep linking:Deep linking of anchor texts in service related blogs, to information about the product or shopping pages, that are located deep inside the site, also proves to be highly useful, especially for long keyword phrases.Linking among blogs:When the content in blogs relate to each other, blogs can be linked together. Also when media attachments like audio, video and the likes are attached to blogs, they attract the attention of readers, which also adds to blog marketing.Interactive advantage in blogs:Make use of the advantage of interaction among the writer and the readers, in Blogs, among the readers. This is possible using trackback features, comments section in the blogs and the likes. Also, readers who have liked a particular blog or post, might even mention about your posts in their blogs or any other social media communities, that assists in getting more visitors to your blog, further resulting in incoming links. This, in turn, helps in the search engines to spot your blog easily, thereby ranking it among the top pages.
SEO ideas to avoid
As we all know search engine algorithm takes more factors in consideration for ranking a web pageNow SEO changed a lot in recent years, techniques followed in 2004 stopped working, then what addressed in 2005 stopped working in 2006, now its 2007 - 2008.Dont worry, here is a set of bad SEO ideas common to all.To be avoided, if your want to stand long in search engines1. Stuffing keywords in invisible text using CSS / JS / Flash2. Purchasing Links3. Implementing duplicate content4. 302, temporary redirections5. Use Session IDs on your URLs, search engine will not understand6. Implementing your site in Flash, Your content is not in readable format for search engines7. Use lots of JavaScript8. Cloaking / Doorway pages
The benefits of Learning to do your own Search Engine Optimisation (SEO)
The benefits of Learning to do your own Search Engine Optimisation (SEO)
Whether you have had a long web presence or you are just now joining the Internet, you might have wondered how to get people to your website. Just having a web page is no guarantee that it will be visited. In the same way that a store located in the corner of a street that is rarely traveled has few customers, Internet sites which are not encountered by casual surfers are less likely to be visited. How can you make the average Internet user aware of your website? The key is to have your site optimized to appear higher in the ranks for searches. This is called search engine optimization (SEO), and it is the key to getting people to your site. The more people who see your web site, the more likely you are to make a sale in your Internet store or attract customers to your real world store. There are several ways to optimize your website for a search engine. You could hire a professional web writer to do the job for you, but if have a lot of content to emend or create, this can quickly become an expensive choice. It is better to train yourself or others in your company. SEO training will teach you the secrets to driving traffic to your website. You can save money since you will not have to hire a writer to do the process for you, and it will give you a deeper insight into how the Internet works. Why would you want to hire someone else to optimize your website when you can do it yourself. With SEO training, you do not have to haggle with a writer over the tone of your content, you can be sure that the words on your website are exactly what you want them to be. By having SEO training, your websites can be ranked higher in the search results. This makes a difference since most people rarely look past the first page of search results. The higher your website appears in the results, the more likely it is to be visited by an Internet user. Drive traffic to your website and make it look and read exactly how you want it to with SEO training for yourself and your employees.
Whether you have had a long web presence or you are just now joining the Internet, you might have wondered how to get people to your website. Just having a web page is no guarantee that it will be visited. In the same way that a store located in the corner of a street that is rarely traveled has few customers, Internet sites which are not encountered by casual surfers are less likely to be visited. How can you make the average Internet user aware of your website? The key is to have your site optimized to appear higher in the ranks for searches. This is called search engine optimization (SEO), and it is the key to getting people to your site. The more people who see your web site, the more likely you are to make a sale in your Internet store or attract customers to your real world store. There are several ways to optimize your website for a search engine. You could hire a professional web writer to do the job for you, but if have a lot of content to emend or create, this can quickly become an expensive choice. It is better to train yourself or others in your company. SEO training will teach you the secrets to driving traffic to your website. You can save money since you will not have to hire a writer to do the process for you, and it will give you a deeper insight into how the Internet works. Why would you want to hire someone else to optimize your website when you can do it yourself. With SEO training, you do not have to haggle with a writer over the tone of your content, you can be sure that the words on your website are exactly what you want them to be. By having SEO training, your websites can be ranked higher in the search results. This makes a difference since most people rarely look past the first page of search results. The higher your website appears in the results, the more likely it is to be visited by an Internet user. Drive traffic to your website and make it look and read exactly how you want it to with SEO training for yourself and your employees.
SEO Training and The Benefit to your Business
SEO Training - Good Business Benefit
Benefits of SEO TrainingSEO (Search Engine Optimisation) training offers insight into the highly popular use of SEO terminology, formatting SEO documents for websites and blogs and advancing writing skills. Learning how to implement SEO into regular business promotion and advertising campaigns works as well for hard copy as it does for online exposure. What SEO Is All AboutSEO is based upon directing traffic to a website by the use of key words in web content. Thus, the search engine hits are reduced to an advantageous minimum by users of the internet. Instead of thousands of hits for a specific search, key words narrows that number based upon search content. But, this is also a definite advantage for any sales promotion. The idea that a search can be performed by using specified key words to reach a business developed as a result of internet traffic and the use of search engines to conduct regular business procedures.Key Words Are KeyKey words should be limited and as direct as possible in order to achieve the best SEO results. This requires prior planning before creating a website utilizing SEO. Write the entire web content to be proposed for use. Review it and remove all unnecessary words until the remaining words appear 4 to 5 times throughout the content. These are the key words that will direct traffic to a website. Avoid key words that can have a double meaning or are unlikely to be typed into the search engine. When choosing key words, insure that they are most likely to increase traffic to a website. Unless the business name is a household word, avoid using the business name as a key word as well.Professional SEO or Do It Yourself?Professional SEO companies are the best source for SEO promotions for a website or blog. Depending upon the budget of a business, training is also available. However, if time is limited, training can be prohibitive. Also, be aware that training in SEO may not develop good writing skills. Writing skills that are limited may not help SEO increase sales traffic to a site. This applies to proper grammar, punctuation and undertanding of business terminology. Most professional SEO companies are experienced in SEO procedures as well as possessing good writing skills.Success Rests Upon Quality SEOThe success of any SEO web content in drawing higher volume of traffic to the site relies entirely upon the quality of the text and its capacity for attracting visitors. Poorly organized content coupled with limited or misrepresented SEO key words is not cost effective to any business. If a business chooses training to reduce costs, the time involved, though not extraordinarly time-consuming, may detract from the normal daily business operation
Benefits of SEO TrainingSEO (Search Engine Optimisation) training offers insight into the highly popular use of SEO terminology, formatting SEO documents for websites and blogs and advancing writing skills. Learning how to implement SEO into regular business promotion and advertising campaigns works as well for hard copy as it does for online exposure. What SEO Is All AboutSEO is based upon directing traffic to a website by the use of key words in web content. Thus, the search engine hits are reduced to an advantageous minimum by users of the internet. Instead of thousands of hits for a specific search, key words narrows that number based upon search content. But, this is also a definite advantage for any sales promotion. The idea that a search can be performed by using specified key words to reach a business developed as a result of internet traffic and the use of search engines to conduct regular business procedures.Key Words Are KeyKey words should be limited and as direct as possible in order to achieve the best SEO results. This requires prior planning before creating a website utilizing SEO. Write the entire web content to be proposed for use. Review it and remove all unnecessary words until the remaining words appear 4 to 5 times throughout the content. These are the key words that will direct traffic to a website. Avoid key words that can have a double meaning or are unlikely to be typed into the search engine. When choosing key words, insure that they are most likely to increase traffic to a website. Unless the business name is a household word, avoid using the business name as a key word as well.Professional SEO or Do It Yourself?Professional SEO companies are the best source for SEO promotions for a website or blog. Depending upon the budget of a business, training is also available. However, if time is limited, training can be prohibitive. Also, be aware that training in SEO may not develop good writing skills. Writing skills that are limited may not help SEO increase sales traffic to a site. This applies to proper grammar, punctuation and undertanding of business terminology. Most professional SEO companies are experienced in SEO procedures as well as possessing good writing skills.Success Rests Upon Quality SEOThe success of any SEO web content in drawing higher volume of traffic to the site relies entirely upon the quality of the text and its capacity for attracting visitors. Poorly organized content coupled with limited or misrepresented SEO key words is not cost effective to any business. If a business chooses training to reduce costs, the time involved, though not extraordinarly time-consuming, may detract from the normal daily business operation
Tuesday 10 February 2009
SEO Challenge are you up to it! Are you the No1 SEO in the UK?
As an SEO I work in an extremely competitive market and almost everyone has different views on what works best and many will claim to be the best. As MD of Ianson I am not claiming to be the best at SEO in the world, but I do know that our methodology works, which is more than can be said for the work of some people I have come across, another challenge facing us all working in SEO, the number of clients who for one reason or another feel they have been ripped off be people claiming!
I would be interested to hear from others what their methodology is and what evidence they have that it works, and by this I mean having achieved top 10 ranking for a new website for a highly competitive keyword or phrase on Google within a reasonable period of time. Ianson have several examples from the past year alone and we are very transparent about our methods if you take a look at our site www.internet-marketing-ianson.com you will see several examples.
We are also happy to share our tools and techniques and to train others to perform their own SEO projects, see www.seotraining4u.co.uk
If you just want links building visit our 6 month old site www.quality-seo-link-building-uk.co.uk where you can purchase a variety of link building packages and by the way this site ranks 7th on Google for seo link building, not bad for a site we built optimised and then forgot about.
Finally are their any SEO's out there that would be up for a challenge, to see who can build a new site on a new domain and get top ranking for a highly competitive keyword or phrase in a 12 month period from scratch. This would be open to professional and amateur SEO's in the UK and perhaps we could make it a bit more fun by having a wager on it? We can agree that once we have some competitors.
I would be interested to hear from others what their methodology is and what evidence they have that it works, and by this I mean having achieved top 10 ranking for a new website for a highly competitive keyword or phrase on Google within a reasonable period of time. Ianson have several examples from the past year alone and we are very transparent about our methods if you take a look at our site www.internet-marketing-ianson.com you will see several examples.
We are also happy to share our tools and techniques and to train others to perform their own SEO projects, see www.seotraining4u.co.uk
If you just want links building visit our 6 month old site www.quality-seo-link-building-uk.co.uk where you can purchase a variety of link building packages and by the way this site ranks 7th on Google for seo link building, not bad for a site we built optimised and then forgot about.
Finally are their any SEO's out there that would be up for a challenge, to see who can build a new site on a new domain and get top ranking for a highly competitive keyword or phrase in a 12 month period from scratch. This would be open to professional and amateur SEO's in the UK and perhaps we could make it a bit more fun by having a wager on it? We can agree that once we have some competitors.
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